![]() ![]() They also often appear on product pages for different listings, within various product carousels, such as “Frequently bought together” and “Similar Sponsored Items.” Lastly, eBay promoted listings may appear anywhere within the eBay network, which includes partnered sites across the internet. Assuming your listing isn’t already a “ Best Match” for a user’s search query, promoted listings will rank higher on the search results page than their non-promoted counterparts. ![]() Promoted listings appear in multiple places, but most prominently in eBay desktop and mobile search results. As you peruse eBay’s criteria, you’ll likely notice that support and communication are a common theme, so make sure that you’re communicating with your buyers and addressing their needs in a timely manner. ![]() Who Can Use Promoted Listings?Ĭurrently, in order to be eligible for promoted listings, your eBay seller account needs to have a seller rating of “Above Standard” or “ Top Rated.” But not to worry - as per eBay’s definition, “Above Standard” actually refers to any seller on the platform who is meeting eBay’s minimum standard of performance and providing great customer service. But when should you consider using them, how much will it cost and how will that cost affect your bottom line? Here’s what you need to know to get started. In fact, according to eBay, promoted listings can boost visibility by as much as 36%. ![]() While in no way a substitute for optimizing your listings - through factors like competitive pricing, high-quality photos and engaging product descriptions - promoted listings certainly augment your ability to achieve a greater amount of impressions, clicks and, ultimately, sales. Promoted listings offer eBay sellers a direct and powerful method to easily increase listing visibility, which will ideally result in increased sales for your eCommerce business. ![]()
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